Focus Magazines The local magazines for Abergavenny, Crickhowell, Brecon & Talgarth – Events, News and Advertising

Abergavenny Food Festival helps traders after Christmas Fair is cancelled

“Support our traders with your Christmas pounds” says team behind the cancelled Abergavenny Christmas Fair

Following the cancellation of the Abergavenny Christmas Fair last Sunday, the organisers have issued a call asking the public to still buy their gifts and festive food and drink from the independent businesses, who were due to be selling at the event.

Chief Executive of Abergavenny Food Festival, Aine Morris explains:

“We are really keen to do as much as we can to support our traders and help them sell all the stock that they had prepared for the Fair on Sunday.”

“We are asking people to visit the ‘Markets‘ page on our website, which lists all the participating traders and links you to their websites, where you can purchase stock for collection or delivery. Many of our traders are also now offering a specific discount or promotion to incentivise sales, and we are listing these on their profiles as we receive them.”

Aine continues: “The festival works with a lot of small food businesses and the cancellation of an event like this can be enough to put people out of business. Small food producers currently face a tough economic climate and uncertain future, with the looming threat of Brexit and it’s potential impact on small farmers and food businesses. It’s been a tough year for many and they deserve all the support we can muster!”

“Here at the festival office, we’ve been overwhelmed by the outpouring of support and community shown on our social media channels. Many of you have been asking where you can still buy from our traders, and lots of people have been asking how they can still spend their Christmas pennies with local, artisan food businesses.”

The ‘Markets’ page will continue to be updated with promotions as they are sent in, so please keep checking the website and social media for details and purchase online as much as possible.

Supporting the festival

The decision to cancel the event has also had a significant impact on the festival, which is a small, non-profit organisation. We are asking people to support the festival by pre-purchasing wristbands to our 20th Anniversary edition in (14-16th) September 2018. Wristbands can be purchased through the festival website:

Pre-sold wristbands and tickets

As the event didn’t go ahead, anyone who pre-purchased tickets is entitled to a refund. Visitors can click on the Eventbrite link in their email, or contact Lotti Jones from the festival team via email on, who will get a return payment organised immediately.

For those who wish to, the £5 for the Christmas Fair can also be discounted against the cost of wristbands for the much-anticipated 20th edition of the Abergavenny Food Festival in 2018. Those who had pre-purchased tickets can be sent a promotional code to redeem against future events Please also request this on email to Next year’s festival is due to take place over the weekend of 15th
/16th September 2018.

Please note:

For more information or interview requests contact Aine Morris: (07342 654361)

The Abergavenny Food Festival office will be closed for Christmas from from Friday 15th December, until Monday January 8th 2018.

Do keep an eye on social media or sign up to the newsletter via our website to receive festival news first.

Twitter: @afoodfestival 

Instagram: @afoodfestival 

Facebook: Abergavenny Food Festival 

Abergavenny Food Festival

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.